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By: National Association of Tax Professionals
Whether you’ve had your business for a while or are just starting out, marketing your firm and yourself can be a big part of continued growth and success.
The first step to marketing your business is to secure a website for your business. There are numerous options, so you’ll have to do your research as to what platform will work best for you. Some things to think about:
Facebook is THE social platform you want to take advantage of if you’re doing any sort of social media marketing. It’s free and easy to set up your business page, and there’s a good chance many of your clients and prospective clients are already on the social networking site. When you do set up your page, you’ll want to make sure you’re choosing the correct setup, though.
You’ll see the option of setting up a Facebook page and a Facebook group. Facebook pages allow you to post as your business rather than your own account. A page allows only you (or other administrators you appoint) to post, creating a streamlined message. You can also add your business’s contact information, address, website, etc.
A Facebook group is a group you can invite your Facebook friends to, and it’s more of an open forum for discussion. For businesses just starting out on social media, a page is the easiest way to get your information out there.
After you set up your Facebook page, you want to make sure you have an audience to see what you post. If you sent print marketing materials, make sure to include your Facebook page’s name so your audience knows it’s there. If you send emails, include the link to your Facebook page in your signature. Mention it to your clients during meetings. Get the word out there because the more people who see your content, the better.
If you’re going to take your social media marketing to the next level, want to build your audience or make sure certain groups see your posts, you’ll need some sort of advertising budget. The great thing about Facebook advertising is there are cheap options – you choose what you spend, whether it’s boosting a post about tax season hours for $50 or running a targeted ad campaign to people in your area for $500. No matter your budget, there are ad options that can amplify your message.
The biggest thing after you set up your Facebook page is to remember to post regularly. Some potential clients will find your Facebook page before even your website. If they see you haven’t posted recently, it may influence their decision to engage with your business if they’re first-time clients. Make sure you post regularly (which will also help your posts show up higher in your audience’s news feed) and respond to messages and comments in a timely manner. Many Facebook users expect a response within 12 hours, if not sooner, so it’s best to respond as quickly as you can. Think of it as another customer service line.
Members of the National Association of Tax Professionals (NATP) receive year-round support and discounts on education to help tax preparers ensure they understand the most current tax law updates and can apply them to their clients’ returns. Members also enjoy business practice resources to help further professional business goals with membership. New members can join today Opens in new window and receive $25 off their new member application fee by applying code 23SOCIAL at checkout.
The National Association of Tax Professionals (NATP) is the largest association dedicated to equipping tax professionals with the resources, connections, and education they need to provide the highest level of service to their clients. Over 23,000 members rely on NATP to deliver professional connections, content expertise, and advocacy that provides them with the support they need to best serve their clients. The NATP headquarters is located in Appleton, WI. To learn more, visit http://www.natptax.com Opens in new window.
